Al Khozama · KAUST
ChallengeUnlike any comparable hotel, Al Khozama sits inside a highly restricted, closed community that is cut off from the natural guest flow every other property in its category relies on.
ApproachThe piece everyone else would have moved is market outward for new guests, for us this was the wrong one. We rebuilt the strategy to serve the KAUST community itself, then layered in attractional video content and community-recruited influencers to deepen that relationship.
ResultA measurable increase in guest inflow from within the KAUST community, a hotel finally winning on the terms of the market it operates in.
